Your product page is NOT for browsing, it’s for buying.
In a recent test, we removed the “Previous Product” and “Next Product” links from the top of a product page.
This simple elimination resulted in an 12% uplift in conversions AND 15% increase in Revenue Per Session (RPS).
Most brands don’t TEST to see how these seemingly helpful links could distract…
….and they assume when they give customers the option to view OTHER products through easy-to-see links, more purchases result.
But distractions kill follow-through.
Keep product pages focused on ONE product. It leads to faster purchases and better conversions.